Create new business value with simple risk direct marketing.
At Riverside, we’re specialists in direct response marketing of life and health products.
With over 20 years global expertise, we know how to increase the embedded value in your customer base.
Welcome to Riverside
With Riverside, increasing new business value to your life portfolio has never been easier.
Our upgrade and cross-sell programmes add between €50 and €500 new annual premium per customer to your existing in-force premium. This generates €3-5 million of new business value in three years to a portfolio of 100,000 traditional life policies.
Benefits of direct response
- Upgrading existing portfolios by adding simple risk and guaranteed issued products increases new premium and creates customer value at a low acquisition cost.
- Agents benefit by increased commission with no marketing costs - triggering new interest in writing protection business.
- Customers welcome relevant communication and tend to buy additional cover from their current insurer - increasing product ownership and loyalty.
- Predictable response rates enhance return on capital.
Expertise and knowledge matter
Riverside provides the specialised skill set to manage, design, price, structure, finance, organise, test, implement and monitor direct response programmes. We help you put in place a profitable programme that is process driven, repeatable and sustainable.
Insurance companies around the world have trusted Riverside as their expert resource for designing and implementing direct marketing programmes. Please find here some recent references: www.swissre.com
More than just a partner
Our risk-sharing partnership model enables us to invest in the start-up costs associated with setting up direct marketing programmes. This sharing of investment keeps our interests aligned and our focus optimised. Our success is intrinsically linked to yours.
Find out more
Email us at info@riversidegroup.nl